Free Reports, How-To Guides and Marketing Resources

6 checklists to help marketers optimize email capture, opens and clicks

20 years of research distilled into a repeatable methodology and approach…

10 tips to attact and engage your audience in a helpful (not salesy) way

A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place

3 quick guides to Lead Gen, Inbound B2B, and Landing Page Optimization for the busy marketer

Get the reports, guides, and tools that marketers download the most

Customer Theory, Brand Satisfaction Research, award-winning case studies

2 Value Proposition tools and free excerpt from The Marketer as Philosopher

2 conversion guides, data analysis tools and more

Optimizing Email Subject Lines, mobile friendly, and more

52-page book showcasing case studies of top five customer-first marketing campaigns of the year

54-page report with 28 charts to learn what contributes most to a customer’s satisfaction with a company

Excel tool to diagnose the problems in your funnel and determine where to test

10 selected chapters of Flint McGlaughlin’s “40 Brief Reflections on the Power of Your Value Proposition”

10 tactics to personalize your message for better results

Learn how to use the web to experiment your way into a more profound understanding of your customer

PowerPoint template to help you discover and evaluate your competitors

8 content, social media and webinar tactics to boost lead volume

4 tools to help you evaluate and craft your value proposition

9 tactics to ensure you are running valid tests

13 tactics for customizing your page to appeal to your target visitors

Get four key insights about newspaper paywalls and digital subscriptions from research with 900 U.S. news consumers

13 tactics for customizing your page to appeal to your target visitors