CRO
Offer Sequencing Infographic
Get this free thought tool to help you decide how to sequence your offer
Get free access to proven research and insights on email marketing, B2B, Inbound, B2C, Ecommerce, CRO, Lead Generation and more. Plus, download tools and templates for your executive planning and day-to-day activities.
Get this free thought tool to help you decide how to sequence your offer
Get this free thought tool with six key questions to prepare the marketer
Infographic PDF to help you create and optimize high-converting landing pages
Become a Marketer-Philosopher: Create and optimize high-converting webpages
Plug funnel leaks with MECLABS Institute's simplified version of its DPA tool
A free template to help you win approval for proposed projects and campaigns
A nifty PDF download of checklists to optimize CTA conversion rate
The 21 psychological elements that power effective web design
Transformative discoveries from 73 valid marketing experiments
Raise conversion with this digitized, free version of our bestselling classic Landing Page Handbook
Drive better results when you discover what it is about your business that customers love
26 valid marketing experiments to give you ideas for your next A/B test
22 valid marketing experiments to give you ideas for your next A/B test
25 valid marketing experiments to give you ideas for your next A/B test
Free top-performing page templates taken directly from our research program
To help you run accurate tests that include mobile traffic while avoiding validity threats
To help you use the Conversion Index, with a deeper focus on Motivation
Our 21 concepts and tools have helped capture more than $500 million in test wins
To help you log all the results and discoveries from your company’s tests
To help you visualize factors that affect the ROI implications of test sequencing
6 checklists to help marketers optimize email capture, opens and clicks
20 years of research distilled into a repeatable methodology and approach…
10 tips to attact and engage your audience in a helpful (not salesy) way
A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place
3 quick guides to Lead Gen, Inbound B2B, and Landing Page Optimization for the busy marketer
Get the reports, guides, and tools that marketers download the most
Customer Theory, Brand Satisfaction Research, award-winning case studies
2 Value Proposition tools and free excerpt from The Marketer as Philosopher
2 conversion guides, data analysis tools and more
Optimizing Email Subject Lines, mobile friendly, and more
52-page book showcasing case studies of top five customer-first marketing campaigns of the year
54-page report with 28 charts to learn what contributes most to a customer’s satisfaction with a company
Excel tool to diagnose the problems in your funnel and determine where to test
10 selected chapters of Flint McGlaughlin’s “40 Brief Reflections on the Power of Your Value Proposition”
10 tactics to personalize your message for better results
Learn how to use the web to experiment your way into a more profound understanding of your customer
PowerPoint template to help you discover and evaluate your competitors
8 content, social media and webinar tactics to boost lead volume
4 tools to help you evaluate and craft your value proposition
9 tactics to ensure you are running valid tests
13 tactics for customizing your page to appeal to your target visitors
Get four key insights about newspaper paywalls and digital subscriptions from research with 900 U.S. news consumers
13 tactics for customizing your page to appeal to your target visitors