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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
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MarTech Chart: Biggest technology innovation challenges 

October 18, 2018 —  We asked the MarketingSherpa audience about their biggest technology innovation challenges. Read on to see which loomed the largest, along with advice from your peers about how to overcome these challenges.

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Social Media Marketing on YouTube and Instagram: What we learned from social media fitness star Stephanie Buttermore, Ph.D.

October 31, 2018 —  Stephanie Buttermore reveals how she grew her social media fitness following to more than 430,000 subscribers on YouTube and more than 240,000 on Instagram in less than two years.

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My Five Greatest Mistakes as A Leader: 30 years of painful data (that might help you)

October 24, 2018 — If the leader wants a different outcome than the one he is currently achieving, he may do better to look backward rather than forward. 

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