MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
February 13, 2020
Defining the Marketing Message: 4 examples of optimizing customers’ perception of value
February 6, 2020
January 30, 2020 — At its heart, effective marketing is teaching. See examples from an addiction treatment center, an aftermarket engine lubricant, and an over-the-counter probiotic.
Marketing 101: What are variable tags?
January 16, 2020 — Variable tags have several uses and benefits in email automation, but before I explain further, let’s define the term for those who are new to email marketing.
Landing Pages, Value Prop and Headlines: Your peers’ favorite MarketingSherpa articles of 2019
January 9, 2019 — A glimpse back at your peers’ favorite MarketingSherpa articles of 2019, including templates, a handbook, a report, an article and a case study that can help inspire your thinking for 2020.
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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation
Infographic: How to Create a Model of Your Customer’s Mind
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
