April 30, 2001
Article

Show Review: Eugene Oregon's Smart Marketing Conference Outpulls National Events

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Just because a trade show is in the boonies, doesn't mean it
can't be an excellent one. In fact, Eugene Oregon's Smart
Marketing show held last week attracted at least 50% more
attendees than New York's ThunderLizard show (see review link below.)
Plus the speakers, including Nike's VP Global Strategic Planning
Curt Roberts and TechRepublic's Marketing Director Amy Phoenix,
were definitely on par with the quality we've come to expect from
"bigger" events.

Smart Marketing 2001 had almost 20 sponsors - including local
agencies and media outlets - but no national Internet marketing
vendors bothered to show. However, attendees were definitely
hungry for information on the topic. In fact one Internet
marketing speaker was interrupted repeatedly by audience
questions.

So, if you are targeting small-medium businesses, we highly
recommend that you consider sponsoring and attending local shows
in 2nd and 3rd tier cities such as Eugene over the next year. In
fact, you could make a huge impact at say 10 smaller shows for
the cost of a booth at one @d:tech. (The Eugene Hilton's room
rate is just $67 a night!)

How do you find out about these local events? Contact the
national associations such as the American Marketing Association
and the Public Relations Society of America, which often support
events at the local level. For info on next year's Eugene show
email Jane Scheidecker at scheideckerj@lanecc.edu



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